Your external Head of Marketing for the golf industry.
Golfancy is the golf marketing agency for clubs, brands and destinations. Golf speaks three languages — I speak all three. Choose yours.
Grow member acquisition, tee-time bookings and event occupancy digitally — with your club’s character fully intact.
More members →Performance funnels that strengthen brand value, direct sales and margin at the same time — sustainable growth that isn't defined by price.
More margin →More direct bookings, less reliance on commissions. Occupancy across the whole season. Multilingual funnels for high-value travellers.
More direct bookings →Three fields are enough — I will get back to you within 24 hours with a time proposal.
You talk to Sebastian Scholz — founder, 10+ years of performance marketing, active golfer.
I will get back to you personally within 24 hours with a time proposal.
There is always a concrete trigger — and a clear path for each one.
From taster lesson to full membership — with a funnel that measures every step.
For clubs → — ii —Yield over discounts: targeted campaigns for weekdays, shoulder season and packages.
For courses → — iii —Performance funnels that sell without defining your brand by price.
For brands & retailers → — iv —Your own booking flow wins — multilingual, visible in your source markets.
For destinations → — v —Simulator venues need occupancy beyond the winter — predictable instead of walk-in luck.
For indoor operators → — vi —Greenkeeping, gastronomy, front office: recruiting campaigns where your applicants actually are.
To the answer →Five stages that interlock. No magic. Consistent mechanics.
A par-5 strategy: from foundation to brand loyalty.
In short: G.R.E.E.N. is Golfancy's growth system, built exclusively for the golf industry. Five sequential stages take golf clubs, golf brands and golf destinations from clean numbers (Groundwork) through reach (Reach) and conversion (Experience) to predictable growth (Elevate) and lasting customer loyalty (Network).
I translate the methodical depth of G.R.E.E.N. into four operational disciplines — all tailored exclusively to the golf industry. Each has its own page.
Scalable growth — plannable, not left to chance.
Found on Google — recommended by ChatGPT.
Enquiries, not clicks — within the high-spending golf community.
The site that books — mobile, fast, connected to the club system.
Golf is not a hobby for me — it is my DNA. I know the perfect morning drive. And I know the other side: the tee time that will not book on a phone. The lifeless newsletter. The generic social post.
Again and again I thought: “This has to be done better.” Today Golfancy helps courses, brands and destinations do exactly that — at eye level, with data, without marketing jargon.
Marketing for golf is not marketing for sport. It is brand work for a community that recognises quality instantly — and showmanship just as fast.
More than just an agency — a real partner. What sets Golfancy apart is the genuine fire for the cause. Sebastian is true to his word and delivers what he promises.
Optimising our online shop and truly understanding its customer journey unlocked our potential. Thank you so much, Sebastian. A partner who meets you as an equal.
Outstanding consulting for golf clubs. Thanks to the G.R.E.E.N. system we finally have full transparency over our marketing campaigns and win new members predictably.
What you should know before we meet. Anything else you'd like to know: just ask in the call.
No. If we see at the end that we're a good fit, I'll tell you. If not, you still get your scorecard and the prioritised levers — even without a follow-up call. Referrals only work if I'm not trying to turn everyone into a client.
Golfancy understands how member acquisition, green-fee marketing and taster-lesson bookings work together within a club — and focuses exactly where it matters for your facility. Specialisation you can see in the results.
Golfancy is a marketing agency from Hamburg working exclusively for the golf industry, founded by Sebastian Scholz. As your external head of marketing I run Google Ads, social ads, SEO including AI visibility and web design — for golf clubs, golf brands and golf destinations in the German-speaking market, steered by the G.R.E.E.N. system.
Through three paths that interlock: local visibility where people search — Google, Google Maps and increasingly AI answers such as ChatGPT —, a website where taster courses and membership can be requested directly, and campaigns in the catchment area. What decides the outcome is the journey behind it: from taster course to course permit to membership, nobody should get lost. That is exactly the journey I build.
That depends on size and goals. Think of it as a staffing question: you get marketing leadership plus execution — at well below the cost of half a marketing hire. Sprints are one-off projects with a fixed scope. We discuss specific packages in the discovery call.
First data within 14 days (tracking, initial tests). Noticeable changes in 60–90 days, substantial growth leaps from 6 months onward. Serious growth needs that breathing room — and we take it.
Yes. In most cases a focused refactoring sprint of the booking flow and the local-SEO foundation is enough — a full relaunch only when the technical base requires it.
No. I work with courses above a certain baseline size (for budgets that make sense), but a standard of quality counts more than member numbers. In the discovery call we'll see whether it's a fit.
We find out together in 30 minutes — free, honest, no strings attached. Including your personal growth scorecard.
No strings attached · Personal reply within 24 hours
