Meta for members, guests and buyers. LinkedIn for corporate clients and staff. Campaigns that stand out in the feed because they look like your course — and are measured all the way to the enquiry.
30 minutes · free · you get your three biggest levers in writing
The feed sparks interest; it rarely closes. Without a page that leads to an enquiry in three steps and without measurement through to the deal, social stays a reach line item. That's why it sits in the Reach stage of G.R.E.E.N. — built on Groundwork and Experience.
How the stages work together →Likes don't pay membership fees. Every campaign gets a goal that shows up in the club — the taster course registration, the membership enquiry, the job application.
Catchment area, golf interests, new residents, visitors to your website — separate ad sets, each with its own goal: taster course, membership, green fee.
Real photos and short clips of your facility beat stock imagery. I supply the briefing framework, the formats — Reel, Story, Carousel — and the rotation rhythm so ads don't wear out.
Spring membership, summer guests and events, autumn indoor and winter offers; for brands, season launch and new products. Budgets follow the curve, not the calendar month.
Instant forms in the feed bring volume but rarely quality. I test both against a landing page — and measure through to the signed membership, not to the form.
Managing directors nearby for corporate memberships and events; recruiting for greenkeeping, hospitality and the club office — where those people actually are.
Taster course this Saturday.
Two hours, rental clubs included, six spots.
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Corporate membership: four playing rights, one contract.
For teams that talk better outdoors than in meetings.
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Tuesday to Thursday: the course is yours.
Off-peak from 2 pm — booked online in three steps.
Pick a tee timeExample creatives for the fictional showcase club and a schematic seasonal rhythm — images from the showcase, not a real facility.
The ad wins the glance. The course wins the person.
Audience: people, not reachMeta — Facebook and Instagram — for member acquisition, taster courses and green-fee guests in the catchment area; LinkedIn for corporate memberships, events and recruiting. What matters is less the platform than the measurement: every campaign gets a goal that arrives at the club office — the enquiry, not the like.
No. Ads run independently of follower numbers; a well-kept profile helps credibility but isn't a prerequisite. I focus on paid campaigns with conversion measurement. For editorial plans I provide the framework — day-to-day posting stays with the club.
That depends on catchment area, goal and season. The media budget goes directly to Meta or LinkedIn; I manage the campaigns on an ongoing basis. How much makes sense, I calculate in the discovery call from your member value — not from a flat rate.
No, my focus is paid campaigns. For comments under ads I set up a short routine with your club office — who answers, how fast, with which building blocks.
Regionally, very well — especially for greenkeeping, hospitality and the club office. The key is an application in three fields without a mandatory CV in the first step — the CV comes at the interview.
No permanent discounts. Offers need an occasion — the taster-course date, the season launch, the event — and the imagery of your course. Price is the last argument, not the first.
30 minutes, free. You describe the situation, I listen — and tell you honestly whether I can help.
I measure before I recommend: account, tracking, visibility, booking path. Written result, with priorities.
Foundation first: tracking, structure, the first campaigns or pages. Fixed scope, fixed timeframe.
Monthly leadership and execution, quarterly strategy review.
Prefer to start without a call? The golf marketing check gives you a first assessment in 15 minutes.
30 minutes, directly with me. You get your three biggest levers — in writing, whether we work together afterwards or not.
30 minutes · free · you get your three biggest levers in writing