Tee time in three steps, membership without a call-back, tournament without a notice board — and a club office that gains time. I plan and build pages that turn visitors into enquiries. See for yourself: the showcase club.
30 minutes · free · you get your three biggest levers in writing
A page without visitors is a brochure in a drawer. That's why every website I build gets tracking from day one and a visibility strategy to go with it — the Experience stage of G.R.E.E.N. sits between Reach and Elevate, not beside them.
How the stages work together →I don't start with colours but with the journey: how does a guest get from the search to a confirmed tee time, a prospect to a membership enquiry? Only once that's set does the layout emerge.
Every page gets a job: book a tee time, register for a taster course, find a membership, request guest play. Whatever doesn't serve that job goes — even if it's pretty.
Pages are signed off on the phone before they please on the desktop: load time, tap targets, forms with few fields, images at the right size.
Tee times, members and tournaments live in PC CADDIE, Albatros & Co. The website doesn't replace that — it puts a better interface in front and integrates what can be integrated.
Structure, copy with facts, structured data and clean multilingual setup are part of the build, not an afterthought. So the new site gets found, not just admired.
Redirects, existing URLs, form tests and tracking sign-off are part of go-live. Platform by goal: WordPress, Webflow, Shopify, Squarespace — or static, when speed counts.
Home page: tee time and membership are the first two buttons — not “About us”.
Day, time, players, add-ons — one screen, price visible, no registration first.
Paid in one step. Instant confirmation, no phone call needed — even at 10 pm.
The most beautiful page is the one where people book.
Experience stage · G.R.E.E.N.
All interfaces come from the clickable showcase club. The club, its members and all data are fictional.
Four things: make tee times or taster courses bookable online, let people find the right membership in a few questions, load fast on the phone and take work off the club office instead of creating it. The showcase club shows what that looks like — with tee times, membership matcher, tournaments and back office.
Usually a targeted revision of the booking flow and local visibility is enough. A complete relaunch only when the technical base demands it — outdated system, no mobile rendering, no access to tracking. I check that in the audit before recommending anything.
The one your team can maintain and that fits the club system. Often WordPress or Webflow; Shopify for retailers; static sites when speed and security come first. The platform follows the goal — not the other way round.
The booking itself runs in your club system. The website leads there without detours or embeds the booking mask where the system allows it. What's possible for you, I clarify in the audit with your system provider.
A landing page takes weeks, a relaunch months — the schedule is fixed in the proposal, with sign-off dates. The most common delay is missing content; that's why we settle copy and images before the start.
Your team, in the CMS. I set up roles, deliver a short guide and — if you want — stay on board for development, visibility and campaigns.
30 minutes, free. You describe the situation, I listen — and tell you honestly whether I can help.
I measure before I recommend: account, tracking, visibility, booking path. Written result, with priorities.
Foundation first: tracking, structure, the first campaigns or pages. Fixed scope, fixed timeframe.
Monthly leadership and execution, quarterly strategy review.
Prefer to start without a call? The golf marketing check gives you a first assessment in 15 minutes.
30 minutes, directly with me. You get your three biggest levers — in writing, whether we work together afterwards or not.
30 minutes · free · you get your three biggest levers in writing
