Search, Performance Max and Shopping — built around what matters for your facility: the membership enquiry, the tee time, the sale. Google-certified, more than ten years in the account.
30 minutes · free · you get your three biggest levers in writing
The bidding strategy optimises for primary and secondary only. Everything else is reporting, not a goal.
An ad is only as good as the page it lands on — and only as smart as the tracking that feeds it. That's why Google Ads sits in the Reach stage of G.R.E.E.N. for me: after Groundwork, before Experience.
How the stages work together →Most golf accounts don't lose their budget to competitors but to search queries that have nothing to do with the course. That's where I start.
I check existing accounts for search terms, exclusions, location and schedule settings before I move a single euro. Written result — what stays, what goes.
“Golf” is also a car, a jacket, a video game. Clean negative lists and a keyword structure per audience — beginners, switchers, guests — keep the budget on golfers.
A club sells within its catchment area, a resort in its source markets, a brand at the start of the season. Bids, schedules and budgets follow that rhythm instead of an annual average.
Enhanced Conversions, Consent Mode v2, offline import of the deals closed by the club office — so Google optimises for members, not form clicks.
Product feeds structured by margin, asset groups per range, brand searches separated — so PMax brings new customers instead of just collecting existing ones.
Illustrative search terms and a schematic seasonal rhythm of a club — no account data, no measurements.
A club sells within its radius. So does the campaign.
Photo: own material, no stockYes — if the campaign steers towards conversions instead of clicks and the catchment area is tightly defined. The yardstick is member value: joining fee plus annual fees over the membership duration, measured against the cost per enquiry. The calculator on the system page shows it with your numbers.
Two items: the media budget that goes to Google, and the management. The media budget depends on catchment area and season; the setup runs as a sprint, after that I manage it on an ongoing basis. We discuss concrete figures in the discovery call — after a look into the account, not before.
Yes. The account remains your property; I work via manager access. The audit always comes first — what works stays; only what demonstrably loses budget gets rebuilt.
I write the copy in club language, you approve. Photos of your own facility beat any stock image — you'll get a short brief of what I need.
First data within 14 days, reliable conclusions after 60 to 90 days. Optimising earlier would mean reacting to noise.
For most clubs, no: too few conversions for the algorithm, location control too coarse. For retailers with a product feed, PMax is the standard. I decide that on the account, not on the trend.
30 minutes, free. You describe the situation, I listen — and tell you honestly whether I can help.
I measure before I recommend: account, tracking, visibility, booking path. Written result, with priorities.
Foundation first: tracking, structure, the first campaigns or pages. Fixed scope, fixed timeframe.
Monthly leadership and execution, quarterly strategy review.
Prefer to start without a call? The golf marketing check gives you a first assessment in 15 minutes.
30 minutes, directly with me. You get your three biggest levers — in writing, whether we work together afterwards or not.
30 minutes · free · you get your three biggest levers in writing